According to the case, there were several reasons why Mr. Williams closed his music store. First, he offered only two kinds of music, hip-hop and rock, but the residents in the region were almost elders who didn’t like that kind of music. Second, the opening period of the shop was too short and people who were interested in hip-hop and rock music were mostly teenagers, but they were at school while the shop was opening. Third, the shop accepted cash only, but most of the students didn’t own credit cards but cash. These reasons led to the failure of this shop.
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